Marketing Automation Manager

Remote | Full-Time
Reports to: Head of Lifecycle Marketing & Operations

Wall Street Prep is seeking an experienced Marketing Automation Manager to join our growing team. In this role, you’ll help shape and scale the marketing engine behind a fast-paced, high-growth company serving a large and diverse B2C audience. You’ll own the execution of customer communications across email and SMS, build the infrastructure needed to support lifecycle programs at scale, and collaborate cross-functionally to drive engagement, conversion, and retention.

What You’ll Do

Marketing Automation & Campaign Execution

• Own the development, production, and deployment of customer-facing email and SMS programs, including product launches, promotions, newsletters, and service communications.

• Act as the operational point of contact for cross-functional teams to support integrated campaign launches.

• Apply lifecycle marketing expertise to optimize user journeys and maximize engagement, conversion, and retention.

Process Improvement & Marketing Operations

• Identify operational bottlenecks and implement improvements that increase efficiency and reduce risk.

• Build and maintain a standardized QA and campaign launch framework to ensure quality and consistency.

• Document workflows, automation logic, and campaign processes in a centralized knowledge base; create reusable playbooks and templates.

• Train cross-functional partners on marketing automation best practices, HubSpot capabilities, and operational processes.

Reporting & Performance Insights

• Develop and maintain HubSpot dashboards to track lifecycle program performance and campaign effectiveness.

• Analyze data to uncover insights and translate them into actionable optimization strategies across the customer lifecycle.

Who You Are

• BA/BS degree or equivalent experience.

• 5+ years managing email marketing programs using an enterprise CRM for B2C audiences.

• 2+ years of hands-on HubSpot experience executing campaigns and managing automation workflows.

• Exceptional communicator with strong attention to detail.

• Highly organized, process-oriented, and enthusiastic about driving operational excellence.

• A self-starter who thrives in a fast-moving, collaborative environment.

Bonus Points

• Experience at a high-growth startup or as a high-volume email/SMS sender.

• Proficiency working with multiple ESPs/CRMs (e.g., Salesforce, Braze, Iterable, Responsys).

• Familiarity with smart/dynamic content or scripting languages (Liquid, AMPscript, FreeMarker, etc.).

• Project management experience and comfort leading cross-functional initiatives.