Marketing Content & Programs Specialist

White Cup is looking for a highly versatile, execution-focused marketer to own content creation, marketing programs, and product marketing support. This role is perfect for someone who loves to write, thrives on juggling multiple projects, and isn’t afraid to roll up their sleeves. If you’re a strong communicator who can manage marketing content, webinars, email campaigns, and sales assets—all while keeping things organized and moving—we want to hear from you!

What You’ll Do

• Create & manage marketing content – Write and edit blog posts, email campaigns, social media posts, and thought leadership articles.
• Support webinars & partner events – Help coordinate and produce content for White Cup-hosted webinars and industry partner presentations.
• Manage social media – Own the execution of organic social media strategy to increase engagement.
• Assist with product marketing efforts – Support product releases by helping create sales enablement materials, release notes, and customer communications.
• Build & update sales and marketing assets – Design and format one-pagers, cut sheets, eBooks, PowerPoint decks, and other collateral.
• Execute email marketing campaigns – Set up, send, and analyze marketing emails in HubSpot.

What You Bring

• Excellent writing skills – You can craft clear, compelling content that aligns with our brand voice.
• Strong multitasking ability – You’re comfortable balancing multiple priorities and shifting gears quickly.
• HubSpot experience – Familiarity with Sales and Marketing Hubs is a plus.
• Basic design skills – You can create simple, effective visuals in Canva, PowerPoint, or Adobe tools.
• Hands-on attitude – You enjoy taking ownership of tasks and seeing them through to completion.

You Must Have:

• End-to-End Ownership of Content Creation – You’ve independently led the development and execution of content across multiple channels (e.g., blogs, social, email, webinars).
• Webinar & Event Production Experience – You’ve planned, managed, and produced content for webinars and industry partner events, owning the process from start to finish.
• Social Media Management Experience – You’ve executed organic social media strategies to drive engagement, not just contributed ideas.
• Product Marketing Asset Creation – You’ve owned the creation of sales enablement materials, release notes, and customer communications tied to product launches.
• Collateral Design Skills – You’re comfortable designing and formatting marketing assets using tools like Canva, PowerPoint, or Adobe Creative Suite.
• HubSpot Expertise – You know your way around both Sales and Marketing Hubs, including building workflows and managing lists.
• Strong Project Management Skills – You’ve managed multiple content and marketing projects simultaneously, keeping timelines and deliverables on track without micromanagement.

Perks

• Work with smart, driven people at a forward-thinking organization
• Unlimited PTO and generous holidays
• Flexible work location and schedule
• Competitive compensation + full benefits package

About White Cup

White Cup offers a revenue intelligence platform with CRM, BI and Pricing products that are purpose-built for distributorships and office technology dealerships. With decades of industry experience, White Cup is trusted by more than 1,000 customers globally. Our diverse team of industry experts is committed to building and delivering value to our markets.

White Cup is an Equal Opportunity Employer and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status.

We are a small and culturally-strong, employee-centric organization that is focused on driving our customer’s success. Every person has a real ability to influence where we go. As a remote-first company, we are intentional about creating an environment that is supportive, collaborative, and fun so you can do the best work of your career — come build with us!