About Us

White Cup is a leading provider of CRM and Business Intelligence Software-as-a-Service (SaaS) solutions purpose-built for distribution companies. Our solutions empower distributors to increase revenue, drive margin, streamline operations, and deliver exceptional customer experiences. As we scale, delivering consistent, value-driven customer experiences has become mission-critical to our growth.

Role Summary

We’re hiring a Product Manager to own the product vision, align it with business goals, and represent the voice of the customer. You'll work closely with leadership, customers, sales, and our execution-focused product analysts to define priorities and ensure we’re building the right features for the right users at the right time, always maintaining a commercial focus on projects and products that drive revenue growth.

This is a strategic, high-leverage role ideal for someone with deep domain knowledge, strong product instincts, and a bias toward clarity and focus.

Responsibilities

Product Strategy & Alignment (40%)

• Define and evolve the product vision, positioning, and core workflows of White Cup CRM + BI that ensure the commercial success of our products
• Be an expert on the problem to be solved, our solution, and the market
• Set priorities based on customer value, business goals, and technical constraints
• Maintain and communicate a roadmap for internal and external stakeholders
• Work with product marketing to develop core positioning and plan impactful releases

Customer & Stakeholder Engagement (30%)

• Conduct user interviews and gather insights from sales, support, and customers
• Translate customer feedback and market needs into clear product opportunities
• Validate assumptions with real-world use cases and feedback loops

Collaboration & Oversight (30%)

• Serve as the primary point of contact for the execution PMs
• Review feature definitions, UX proposals, and release plans
• Approve scope and direction for upcoming sprints and releases
• Participate in periodic design reviews, sprint reviews, or UAT as needed

Qualifications

• 3+ years of product management or product ownership experience in B2B software
• Deep familiarity with CRM, BI, ERP, or similar systems used by industrial, distribution, or sales teams
• Strong strategic thinking and prioritization skills
• Excellent communicator, especially in distilling complex needs into focused product direction
• Experience working with remote or hybrid teams and managing outsourced product contributors
• Experience working on AI solutions tailored for business use
• Comfortable with modern product tools like Aha, Jira, Figma, Office suite

Nice to Have

• Domain expertise in industrial distribution or B2B sales workflows
• Experience migrating legacy software products
• Familiarity with SaaS growth metrics, user onboarding, or customer success

This role is central to ensuring that everything we build has a clear purpose, measurable value, and is tightly aligned with our users and business strategy.

If you care deeply about solving real problems in practical ways—we’d love to talk.